Link tracking creates a special, trackable link in place of any URL you’ve included in your email. If the recipient clicks on the tracked link, our server gets pinged with the IP address and we then notify you of the link click, including who clicked the link, which email it was in, when they clicked it, and what device it was clicked on (computer v. cell phone). You can then use this to prioritize your follow ups based on engagement.
To enable Link Click Tracking in Gmail, click the Yesware drop-down menu in the top left corner of Gmail. From there, select Preferences and go to the "Tracking" section where you can toggle on "Track Links." Once you've enabled, anytime you insert a hyperlink, it will be converted to a trackable link automatically.
In Outlook, you'll want to select "Add Tracked Link" from the ribbon in the compose window. From there, fill out the prompts and click "Insert Link."
- Text to Display: what word do you want to have hyperlinked?
- URL: what web address do you want to send them to?
- Title: this will be a description of the link that displays when a recipient hovers over the link
In both Gmail and Outlook, you can verify that a link is going to be tracked by hovering over the hyperlinked URL or text and seeing that the destination includes "https://t.yesware.com/tl.....".
Best Practice: we recommend naming your links rather than leaving them as a URL (For example: naming the link "Yesware" instead of "www.yesware.com"). This decreases the chances of your message being marked as spam.