Avoiding spam filters when using link tracking

Link Tracking enables you to see what content your prospects are interested in by tracking when links within your email messages are opened by the recipient. When link tracking is enabled, your links are replaced with tracking links which enable Yesware to know when the link was opened.  Yesware then redirects your recipient to the final destination.   

Hiding the true destination of a linked message is a common tactic of what are known as phishing attacks where a bad URL is hidden behind what appears to be a legitimate URL. For this reason some email spam filters may flag tracked links as spam.    

To lessen the chance of your link tracking enabled email being flagged as spam by your recipients email filters,  we recommend using descriptive links. For example, use Yesware rather than www.yesware.com.

On rare occasions the recipient’s mail filters may flag link tracking enabled email as spam regardless of using descriptive links.   These are additional best practices which will lessen the chances of your link tracked email being flagged as spam:

  • Be sure to include your recipient’s email address in the To: field

  • Ask your recipient to whitelist your email address in their spam filter

  • Keep your email short and succinct

  • Include the date in your email body

  • Things to avoid when drafting an email:
    • Talks about lots of money 
    • Describes some sort of breakthrough 
    • Looks like mortgage pitch
    • Contains urgent matter 
    • Money back guarantee

If, after taking these steps, your link tracking enabled email continues to be flagged as spam, submit a support request via help.yesware.com.

Have more questions? Submit a request


Article is closed for comments.