Ever wish you could read your recipient’s mind? You can get pretty close to it with email tracking.
Tracking tells you:
- When your messages are opened, clicked, and re-opened in real-time with notifications.
- Where and on what device your message was opened.
- When your links are clicked.
How Tracking Works
When you send an email with Yesware, we embed an invisible pixel at the end of your outgoing message.
This way, when your message is opened, you’ll receive the notification letting you know.
The best part? Your recipient won’t see a thing. Unlike read receipts, our tracking pixel is completely invisible. So, you gain insights while your recipient has the same experience as usual.
How to Set Up Tracking
Go to Yesware (top right of Compose window for Outlook for Desktop). Click on ‘Email Settings’ and toggle ‘ON’ for ‘Track Email Opens.’
Tip: When drafting your emails, make sure that ‘Track Email Opens’ is toggled ‘ON,’ under Yesware’s Email Settings.
To send a tracked email, all you have to do is use Send With Yesware button (as opposed to using the Outlook “Send” button).
When you press ‘Send With Yesware,’ the only difference is that we embed the invisible tracking pixel.
Your email won’t look any different and your recipient will have the same experience.
Track links within your email by clicking “Add Tracked Link” when you’re drafting an email. Just be sure to follow our best practices.
What it Means for You
You get notifications as soon as your recipients open a tracked email or link. We’ll let you know 1.) when they opened it and 2.) what device they used to read it.
Note: You can access these notifications in the Tracking Tab when you click on Yesware (at the top right of your inbox).
There are a few different ways to interact with this Events Feed:
- Hovering over an event gives you the option to expand it to See More events on the same email.
- The collapsed view shows the most recent event on that particular email.
In the expanded state, you will be able to click on a link to the app site to view more events on that email, including events greater than 7 days (the events feed only shows the last 7 days' events).
Sometimes, recipients have their images disabled. In this case, our tracking pixel won’t be loaded, and we won’t be able to notify you that the message has been opened. As such, we suggest that Yesware users have a signature line with images contained in them to encourage recipients to display messages. The tracking pixels will fire even if the recipient views your email using the Preview panel in Outlook. Also be aware that if the message was sent to several people, colleagues were CC'd or the message was forwarded, we can only tell you that ‘somebody’ opened your message. Even still, our customers tell us it is useful to see when ‘somebody’ opened their message several times because that either means they love your email or it is being forwarded throughout the organization.
You can also enable Link Tracking to see what content your prospects are interested in. This tracked link won’t change the look of the message but may cause some issues if your recipients’ spam filters are high. In these cases, try formatting your Text to Display as words, rather than full URLs (i.e. “Check out our website” vs. “Check out www.yesware.com“) to ensure that your message ends up in your recipient’s inbox.