To enable Link Click Tracking in Outlook, you'll want to select "Add Tracked Link" from the ribbon in the compose window. From there, fill out the prompts and click "Insert Link."
- Text to Display: what word do you want to have hyperlinked?
- URL: what web address do you want to send them to?
- Title: this will be a description of the link that displays when a recipient hovers over the link
You can verify that a link is going to be tracked by hovering over the hyperlinked URL or text and seeing that the destination includes "https://t.yesware.com/tl.....".
Best Practice: we recommend naming your links rather than leaving them as a URL (For example: naming the link "Yesware" instead of "www.yesware.com"). This decreases the chances of your message being marked as spam.